measures what questions people have about the states
Is Texas 'stupid?'
A researcher who used the technique of what is called 'Google autocomplete,' checked out what the stereotypes are of all fifty states, and Renee DiResta says he found some interesting results.
She began by typing the names into Google and used the search engine's autocomplete function to complete the query.
When 'why is Texas so...' is typed in, the first result is, not surprisingly, hot. But the second result is 'stupid.'
"We know that perception is reality," says Royalyn Reid, who is a cultural sensitivity specialist at the marketing group 'The CMI Team' based in Dallas. "What have we done, directly, or indirectly, to earn the perception of being stupid?"
It could be a lot worse. Alabama brings up the image 'racist.' Maine and Indiana bring up the image 'boring.' It's 'Why is Oregon so weird,' and 'Why is California so expensive.'
"Once you have identified these stereotypes, you put that marketing campaign together and move forward," she said. "A lot of times, you can get to the root of it you can control perceptions, from a marketing standpoint."
She points out that it's not all bad. After 'hot' and 'stupid,' another response is 'why is Texas so awesome.'